What’s the BIG idea?

  • To create better Customer Experience and reduce the gaps.
  • To apply design thinking & design strategy to problem solving.
  • To be true to myself and my values, and have some fun with the work.
  • To offer great customer service.
  • To really get to know people, what really makes them tick – and apply it for better outcomes.
  • To work with respect, honour and integrity.
  • To do the little things that make a BIG difference, particularly for my son.

To continue 

  • Being inspired by the hearts, minds and conversations that I’m stumbling in on via study and digital rabbit holes.
  • Apply the learning & continue to develop my practice.
  • Be curious.

How will I  know if this is working?

  • The work will deliver real results.
  • There will be spaces between moments to allow the creative process to flow.
  • The work and the people will be awesome.