At Spinach Advertising we worked with The Reject Shop to improve their social media presence, and recommended social media technology to improve their reach and effectiveness across multiple channels with minimum effort. The tool provided local area publishing and moderation capabilities across Facebook, Instagram, Pinterest, Google+ and Foursquare.
Based onSocial > Local > Mobile (So>Lo>Mo) capabilities, the tool centrally distributed to every store across the national network.
The tool managed social profiles and simplified the nightmare of venue management and location listings – and removed unofficial store listings. Results were beneficial for SEO, local mobile search results, and location definitions (long/lat) were improved making customer mobile searches more accurate.
The tool allowed the Community Manager to develop relationships with local customers & communities around their store locations – proving 5 times more effective than brand interactions from global / national presence.