In 2005 the Viano Challenge marketing campaign was repeated, the campaign was designed to support the launch of the Viano van. The challenge consisted of two weeks of physical challenges set in Majorca – targeted towards family and outdoor markets – enhancing awareness, promoting test drives and demonstrating practicality with the core section of their target market.
The site provided live updates throughout the challenge, included an online version for those who were not selected to participate in the live event.
I also worked on the UK Mercedes Benz website, maintaining it and implementing updates to support related tactical marketing.
Some images from the microsite below: