As Executive Producer, I Program Managed Audi’s account, and was a member of the ‘Operations Board’ – established to transform our business to ‘Agency of the Year’ – which was won in 2008.
As the Audi Program Manager, I was part of the team who grew the account to double it’s revenue to become the flagship client with 6+ producers / 4 account managers. I was responsible for program management & delivery including review of new biz/briefs, management of pipeline and 3rd party agency relationships (Audi AG, BBH, fulfilment & data agencies).
I oversaw production of the RS4’s integrated digital marketing campaign driven by BBH Sinister Beauty TVC. The digital campaign included a microsite, digital advertising, transvision screens, PSP designs, Podcasts, iTV placements, co-branded promotions (sinister cinema with Guardian), mobile downloads, a graphic novel and eDM campaign.
All tied together by a physical experience at Liverpool St tube – with digital ads running up escalators to large digital screens in the central meeting area – with TVCs prompting download of digital content. RS4 was nominated for many awards, and finalist for Best Interactive Campaign category – Cyber Lions (Cannes).
During my time at gt, I also managed the re-platform of www.audi.co.uk in an aggressive period of time. We redesigned the interface of the brand and national retailer sites in 4 months and moved all to centralised CMS system – 900+ pages, 120 retail sites.