Mercedes Benz

In 2005 the Viano Challenge marketing campaign supported the launch of the Viano van.

The challenge consisted of two weeks of physical challenges set in Majorca – targeted towards family and outdoor markets the campaign was designed to create awareness, promote test drives and create engagement.

The site provided live updates throughout the challenge, included an online challenge for contestants not selected to participate in the live event.

Categories

Author

katerstorey

Date & Time

November 13, 2005