I describe my skill set as T-shaped and specialism as Human Centred Design. I discovered service design when developing the global multi-channel strategy for Aesop, I loved the collaborative visual tools and approach, and the capability to tell the story of change through the customer lens.
Master of Design Futures has supported my transition and provided expertise with strategic and service design, design research and complemented UCD design capabilities. It’s supported me to scaffold prior career experience and design of global ecommerce, marketing and communication projects and transformation programs. Working for 10 years in the UK was one of my greatest opportunities, I worked with the best in a mature digital culture and its given me a taste for quality that I can’t shake.
I believe that change happens through people, and the designer’s role to lead and facilitate change also comes with a responsibility to maintain an ethical and mindful practice. My research taught me the importance of human connectedness throughout the process, and that mindset is the differentiator of mature practitioners who are in service to themselves, those they work with and the process.
I’ve loved every stage of my journey back to design, it’s a great passion.